Paragon Points count towards the Level of your Paragon Status which, when activated, grants you powerful boosts and bonuses and improves the statistics of your Units and Castle. You earn Paragon Points just by logging into the game each day. For each consecutive day you log into the game, you will be rewarded with an increasing number of Paragon Points. The longer your run, the more Points you can earn. Moreover, Paragon Points can be earned by participating in special game events such as Tournaments.
As your total number of Paragon Points increases, so will your Paragon Level and the power of the bonuses that you benefit from when your Paragon Status is activated. When you reach a new Paragon Level, your Paragon Status will be automatically activated for 24 hours. If your Paragon Status was already active at the moment you reached next Paragon Level, you will receive a 24 hour Paragon Activator, which can be used whenever you deem fit.
You may also acquire Paragon Points by purchasing them at the Black Market directly.